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Financial Journalist & Broadcaster

Iona Bain

Iona is a financial journalist and broadcaster who founded the pioneering Young Money Blog in 2011 and is the go-to voice for millennial money in the UK. She is also BBC Morning Live’s resident financial expert.

Iona is an experienced and knowledgeable speaker, an ambassador of National Numeracy and a charity that encourages women to consider careers in finance. Iona is well-placed to help advisers understand how to communication with the next generation of clients and to tailor their proposition accordingly.

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